Our Laundry Detergent

Whether it’s a blouse that brings out the color of your eyes or a pair of pants that fits you just right—we all have a favorite outfit. So when an errant splash of pasta sauce, cooking oil, or another potential stain threatens to ruin your favorite attire, you’re worried about more than just the money. That’s why you need the advanced stain-fighting enzymes in our laundry products.

Many grocery store laundry products rely on harsh alkalis to remove dirt and stains from your clothes. It’s the cheapest way to break down molecules so they can be washed away. But alkalis, by their very nature, have a harsh chemical reaction not only on stains, but also on cloth fibers and dyes that give clothes their color. We use a far more advanced technology in its cleaning products: enzymes.

Enzymes are special proteins that work together to break large compounds into smaller pieces. The stain is physically cut off from the surface of the fabric piece by piece, with the enzyme acting as scissors.  Our naturally derived cleaning formulas break apart stains and dirt and put them into a solution so they can simply be rinsed away.

Enzymes are much more discretionary than harsh alkalis. Alkalis attack almost everything they touch. Enzymes, on the other hand, only dissolve targeted substances.

The ability of enzymes to target certain substances has allowed us to create a proprietary blend of enzymes that target specific stains but do not attack cloth fibers like cotton, polyester, or wool. Since there is no chemical reaction, there is no collateral damage to the fabric or color of the clothes. So that brownie you ended up sharing with your shirt—there’s still hope.  Ours has an enzyme specifically designed to remove chocolate. There are also enzymes to help remove the cheese and tomato from that pasta mishap, and the leftovers from a myriad of other stains.

Enzymes are also all natural. They are found throughout nature in plants and foods and are also part of the digestive system in your stomach and saliva.

According to the Bureau of Labor Statistics, the average American spends $1,736 on clothes each year.* When you’re buying clothes for a family of four, those hangers in your closet represent a significant financial investment. Then again, when you’re buying clothes for a family of four, you also can’t afford to pay the high prices so many “green” companies charge. It takes three bottles of Tide® Ultra 2X to equal one bottle of ours, making ours an average of 35% cheaper per wash. We offer products that are truly green at a price that leaves you with a little extra green in your pocketbook.